Íslandus is a novel natural product based on Icelandic cultural heritage and traditional cuisine. Our whey is obtained directly from the farm Erpsstaðir, in the western part of Iceland, known for its traditional production of whey and other dairy products. In 2012 Íslandus was chosen the most eco-innovative food product during the annual Design March, Reykjavik. The products are available as beverages and crispbreads with whey, seeds and Icelandic moss.

Crowberries, Blueberries and Bilberries are the most common wild berries in Iceland and rich in vitamins and antioxidants. Iceland Moss, Arctic Thyme, and Birch leaves are collected from the inlands and Irish Moss at the coast. All ingredients have been used throughout the ages in Iceland because of their health benefits.The production focuses on sustainable use of Icelandic natural resources and prevents disposal of whey.

Whey is a nutritious dairy by-product, but when discarded can cause eutrophication in waters. The reason for this is its high organic content. Eutrophication happens when too much nutrients enter the water that results e.g. in algal blooms in lakes. The normal balance of the ecosystem becomes disrupted. The large amount of algae uses up much of the oxygen in the lake, which can lead to lack of oxygen for fish and other species.

The surplus of whey is a real problem in most western countries and in Europe 40% of whey is discarded. To use whey in a production of a high quality product, such as Íslandus, in an eco-friendly manner is therefore beneficial for people and  the environment. By using renewable energy resources during the production process and local  ingredients to reduce transport we lower the Global Warming Potential of the production, compared to fossil fuel and imported ingredients by 85%.