Connective Collective is a Reykjavík based group of six designers. “We believe that food should be sustainable and local. That´s why we are creating collaborative products in our local community. After thorough research we join various people, industries and institutions to experiment with us. We explore ingredients and production systems with the ultimate end goal of creating valuable products that showcase the strength of collaboration within a local community.”

With main focus on B-class swedes – in current form 30% of swedes go to waste due to weight standards – we create a foundation for a secondary vegetable industry. With the aim of maximizing profit for the farmer and reducing waste. Final products include vegetable craft sodas, swede syrup and swede vodka. All products are made from B-class material from local vegetable farming